rich thrift

Rich followed his love of music by firstly trying his hand at becoming a rock star, secondly becoming a qualified sound engineer, and finally ending up directing trails and producing longform at MTV.

He soon turned his attention entirely to short form, spending 3 years directing promos for the BBC, picking up the odd promax along the way, before becoming taking his talents freelance.

Since then, he has directed promos and spots for such folk as Channel 4, E4, Discovery and Five (for whom he also helped oversee the design, branding and launch of their offspring FIVER) whilst also directing the odd music promo, not forgetting to leave just enough time to compose music for tv spots and movies.

He is currently exhausted.